Vela Flora From occasion and budget to a card with a personal message – a shop that helps people choose a gift

We designed the shop around the way people look for gifts. Collections have filters and sorting, and the “Znajdź mój prezent” (Find my gift) wizard asks about the occasion and budget and instantly shows matching products. Those who prefer to start with the occasion pick it from a list: birthday, anniversary, wedding, Mother’s Day and more.

On the product page, customers type a personal message and see a live preview of the card with their text. If they don’t know what to write, they can use suggested wishes. People with an idea of their own get a separate “projekt indywidualny” (custom project) path, and shorter questions reach the studio through “Zapytaj pracownię” (Ask the studio). On top of that: customer accounts with favorites, a newsletter and a gallery of past work.

The studio panel starts the day with an overview: paid sales, number of orders, average order value, new customers and a weekly sales chart. The “Warto zajrzeć” (Worth a look) list gathers everything that needs a response – unpaid orders, new custom projects, reviews awaiting moderation, low-stock products and message delivery errors. The studio gets notifications about new projects.

Every area has its own module: Orders, To prepare, Requests and projects, Live chat, Customers, Products, Content and pages, Photo library, Discount codes, Reviews, Messages and Archive. Several people can use the panel, each with their own account and the right role. Before sales start, the “Gotowość sklepu” (Shop readiness) checklist checks the catalog, company details and documents, e-mail, payment method and InPost.